Sainsbury's customers can chill out over freezing food

Sainsbury's is removing advice to freeze food "on day of purchase" from its labels and informing customers it can be done up until the use-by date.

 Sainsbury's hopes the move could stop over-cautious consumers binning perfectly good food

The UK's third-largest supermarket chain believes 800,000 tonnes of food a year could be saved from the bin.

The move, in conjunction with the Waste & Resources Action Programme (Wrap), was welcomed by the government as "good news for hard-pressed family budgets".

The average UK family wastes up to £50 worth of perfectly good food a month.

The supermarket will advise freezing food as soon as possible, any time up until the use-by date.

"There is no food safety reason why it cannot be frozen at any point prior to the use-by date," said Beth Hart, head of product technology for fresh and frozen.

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