An effort to convince families in England that they can eat healthily on a budget is being launched.
Four million recipe leaflets will be mailed to families already signed up to the government's Change 4 Life public health campaign.
Three supermarket chains have also agreed to offer discounts on products such as fruit, vegetables and fish.
But Labour said ministers do not take public health seriously and the drive is an "advertisement for big business".
Meanwhile, celebrity chef Ainsley Harriott has helped devise a cookbook promoting healthy dishes, with recipes that can be created for under £5.
He has also been filmed performing cooking tutorials which will be posted on the Change 4 Life website.
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